The Impact of Real Estate Referral Fees on Your Business
Discover the impact of real estate referral fees on your business, including benefits, challenges, and strategies for maximizing their benefit
Discover the impact of real estate referral fees on your business, including benefits, challenges, and strategies for maximizing their benefit
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Real estate agents know the importance of online advertising in their marketing campaigns. With so many people online and using smartphones daily, it’s important to prioritize all online efforts when advertising for your real estate business. Part of this means curating your advertising content based on the time of year. With the summer months upon us, adapting real estate marketing efforts to match the season is very beneficial. Online advertising is a very effective way of attracting leads. In the summer, the real estate market tends to be significantly busier than in the winter, making it a great time to…
Summer is one of the busiest times of year for real estate agents. Part of this comes from the gorgeous weather that makes for an ideal backdrop to show off properties and homes in the best backdrops. With green lawns, flowers blooming, and blue skies, there’s no better way to show off a home than the fantastic summer weather. Summer also means that there are a ton of events and festivals going on each year. People love coming out during summer to enjoy the great temperatures and have fun. Regarding real estate, you can host events to generate leads and…
LinkedIn is a great tool for professionals across nearly every industry. The social media platform specifically caters to career-oriented individuals and offers many helpful tools for connecting with professionals and businesses as well as an opportunity to meet and gain clients. Like all other social media platforms, getting the most out of your LinkedIn profile takes a bit of strategy. Let’s dive into the Power of LinkedIn for Real Estate Networking and Lead Generation Between establishing solid professional connections and posting engaging content to interact with leads, there’s a lot to learn about successfully using LinkedIn to grow your real estate…
Twitter can be an untapped source of leads for real estate agents. By using a specific script, agents can search for tweets containing phrases that people would use when looking for a house or moving soon. This can reveal a list of potential leads that can be reached out to. Get These 9 MUST DO Twitter Tactics Download the list right now completely FREE Show Me! To make this process even more efficient, agents can use a tool called IFTTT (If This Then That) to automatically reach out to leads every time someone tweets with that phrase. This eliminates…
Fostering a successful career as a real estate agent means having a system for finding and converting leads.
As a real estate agent, you know the importance of sustaining a steady and consistent flow of new leads. Often real estate agents tend to focus on either buyer leads or seller leads as their specialty in the market. While it is beneficial to know how to cater well to each type of lead, attracting both will help improve your career and increase profits in the long run. If you are just starting, you likely have found more luck with either buyers or sellers and are now looking to reach out to the other demographic. Whether you are new to…
Real Estate Lead Management: Tips on Organizing an Effective Process If you’re in the real estate business, then you know that generating leads is essential to your success. But what’s often overlooked is the importance of lead management. Converting leads into customers is just as crucial as generating them, and that’s where lead management comes in. What Is Lead Management in Real Estate? Lead management in real estate is all about acquiring, tracking and nurturing leads through the sales funnel until they become customers. Its goal is to shorten the sales cycle and increase the conversion rate of leads. There…
Every agent knows more real estate leads = More potential clients. But how do you find free real estate leads? Here are 7 strategies.
Rising interest rates are presenting new challenges for buyers, sellers and the agents they work with. If you find yourself struggling to connect with your leads in today’s market, consider incorporating these strategies to make a stronger connection and bridge the gap
Getting leads to your online business is a constantly-changing challenge. How you drive traffic to your site is going to play a big part in how you convert that traffic into leads. Here are our 3 tried and tested methods for getting for leads in 2022 and beyond!
Trying to balance between generating new leads and nurturing your real estate SOI can be a tricky task. Luckily, it’s not impossible – And using your blogs to appeal to the types of visitors you want on your website is a great way to start.
Video for Real Estate agents is a great way to boost your site traffic and get more leads. If you want to start making videos but don’t know where to start, or just need a little extra help, check out my tips below:
If you’re looking for sellers, understanding the market is critical. Today, I’m going to show you how to get more real estate listing leads by helping your leads understand why now is the perfect time to sell
Remarketing is a powerful marketing tool used by many brands in the online world. In this age of technology, it’s incredible what capabilities lie in the hands of online marketers trying to capture the attention of the millions of users who browse the Internet daily. Whether they’re reaching out through display ads on various web pages, videos ads shown before the main event, or popups showcased on mobile apps and games, marketers reach out to users constantly, hoping to entice and encourage the engagement of a company’s products or services. What is Remarketing? Remarketing, also known as retargeting, is an…
Market Reports are an exciting new take on an old classic; sharing data on markets your client is interested in through short-codes that can be integrated into various pages of your real estate website. The idea of being able to report on which neighborhoods are hot right now is nothing new, but being able to show your visitors this data has never been easier. How to set up Market Reports Setting up Market Reports is simple, if your website has a Market Report builder like Easy Agent PRO sites do. Simply create the report like you would a custom market,…
Interactive Maps are a new tool in the real estate website scene that allow you to give your visitors even more control over their search for their dream home. Here’s how it works and how you can get an Interactive Map set up on your website.
Between advertising and contacting your leads is a very important, often ignored step: The lead magnet. If you’re getting traffic to your website but not seeing any conversions, your magnet is the culprit – Here are some ways to use lead magnets for real estate websites.
IDX is a powerhouse for lead generation and getting traffic to your website – Most agents use it, but many fall short of using it to its full potential. Today, I’m going over some ways you can use IDX to not only draw people to your real estate website, but get them to convert into clients.
Maybe you’re a busy agent who just doesn’t understand the features of a great IDX website. Or maybe you’re a new agent asking what is IDX period. Either way, IDX is a powerful tool that, when used right, can work hard to get you more leads. Here’s everything you need to know about ID-powered websites!
Let your real estate landing pages do the work for you! Check out how Easy Agent Pro ranks in the top 3 services for landing pages that actually convert!
Now might be the perfect time to round up some real estate leads. If you’re short on leads going into the holidays, here are some tips for how to use Facebook to help!
Let’s get this out of the way upfront: there are social media sites that are ok with real estate agents actively promoting their businesses. Think Facebook and Instagram. Then, there are others, such as NextDoor.com and the two discussed below, that may ban you when you self-promote or solicit. Think of Facebook prospecting as “active” and prospecting real estate leads on NextDoor as “passive.” They’re both worth doing. While active prospecting involves selling yourself and your services blatantly, passive prospecting entails sitting back, reading, contributing valuable information, engaging with others and waiting for someone to say the magic words: “Does anyone…
If you’re struggling to find real estate buyer leads, look no further than military homebuyers. A large group of homebuyers who may need more help navigating the complexities of their situation, such as a VA loan, military homebuyers are a great choice for helpful agents.
How do you get new real estate leads? The easiest way is to focus on warm leads – leads who know you and are interested in your service. The second easiest way? Circle prospecting. Here’s how it works:
As we begin to see low demand for new leases in response to COVID-19, it would seem that now is the perfect time to help renters turn into buyers. But how do you even FIND these elusive leads? And what do you do once you’ve found them?
When it comes to real estate website lead gen, there are 3 big things that keep most agents from getting ahead. Today, we’re looking at what those 3 problem areas are, and how to resolve them so the leads start coming in
There’s plenty to keep you busy around the house while we wait for the end of the COVID-19 pandemic, but have you considered using the time to grow your real estate business? Here are some real estate lead generation tips to use while on lockdown
Quarantine stinks. But just because you’re stuck at home doesn’t mean the world’s stopped spinning. Your leads are still out there – seeking socialization from social media. Here’s how to grab those Facebook real estate leads during the pandemic.
How are you engaging real estate leads during COVID-19? The best agents are going to come out of this crisis with a strong system in place – Here’s how you can be ready.
Yes, you can generate real estate leads during the coronavirus. The right content will not only help you keep your business running through this crisis, but also help inform the people who are visiting your website.
If you’re like most small business owners, you play a lot of roles in your business – from CEO to advertiser. Today, we’re breaking down the 3 steps you can use to build solid lead generating ads that will get you more clients.
What do you know about content based lead generation? If you’re still struggling to understand how a website helps your business grow, let’s walk through the steps together.
When you start thinking about how to generate Pinterest leads, what comes to mind? As with any lead gen efforts, there’s a lot to learn. So let’s get started, shall we?
Open houses – Whether they get you the sale or not, they serve a much more important purpose: Generating open house real estate leads. Here’s everything you need to know about this precious lead source.
Everyone’s trying to figure out the next big thing when it comes to generating real estate leads, but what if we told you the secret to success might come from looking backwards?
How do you generate organic real estate leads? There’s a lot that goes into the complex process of generating leads organically, but let’s start at the basics – keywords.
Not all real estate content is created equal. Some content just doesn’t generate leads. Here are some ways to avoid making useless content and keep your marketing on point.
When you get a new online real estate lead into your funnel, when and how you respond is crucial. Here’s what you need to know to convert more leads into clients.
Winter real estate leads are definitely a more elusive bunch than their summer-time cousins. Here are 10 tried and true ways to generate leads, even when it’s cold outside.
Working on your 2020 business plan? Get started on the right foot by funneling leads into your sales pipeline with these strategies designed to get organic real estate leads.
Looking for autumn real estate lead generation ideas? Here are 10 ways to get hyper-local and generate new leads just in time for the holiday season.
I got another email from that agent today. When I first started receiving them, they were somewhat interesting and in newsletter form. Now, they’re blatant appeals for business and the emails I receive on an every two- to three-week basis are identical. And annoying as hell. And, at this point, with her becoming the Queen of Spam in my email inbox, if she were the last real estate agent on earth, I’d sell my house FSBO. Let’s make sure you aren’t annoying the you-know-what out of all those folks you’re dripping on. It’s time for a reminder of what it…